. . . A sa boulimie de Cerises, à son style pacotille. Un océan de pensées , Je t'offre une symphonie de couleurs . . . La vie est un jeu de cartes, Paris un Casino . . .

19 mars 2013

Urban Outfitters in CPG

It’s Laundry Day (2 days ago for me)... Urban Oufitters found the coolest laundromat known to man. It’s so damn cool they decided to Shoot part of their Spring Catalogue within its Walls … The Laundromat Cafe in Copenhagen is not only a place to wash those dirty rags. Quirky interior... It’s owned by Culture Creature Fridrik (traveller). I wanted to share it with you cause it shows how we can be inspired from everything around us. (but also cause a part of me is still in Copenhagen, shhht secret !)

Click the following Video to find out more about Fridrik

Urban Outfitters sat down with Fridrik and had a jolly old chat. Here’s what I selected...
" My name is Fridrik, I am originating for Iceland and moved to Denmark 8 years ago. I now live and work in Copenhagen. (...) I started the Café with an idea and it evolved. I made the logo first and the idea of the Washing Machines was based on the name. Laundromat, it’s a beautiful word ! (...) I like the atmosphere of it and the people. It has many layers, food, people, drinks, music and the look. What is it about Copenhagen ? There is a lot of Creativity here, good Style and also a lot of positivity. People are not afraid of opening Shops, there is also a lot of entrepreneurial spirit if you will, in the air."
"I lived a little bit abroad and then basically decided to move out because I wanted to challenge myself a little bit and move to somewhere that I didn’t know. I did that and have never regretted it since. What were you doing in Iceland before you moved over here? All kinds of things, I co-hosted a TV show for 3 years about architecture and DIY, I also worked as a sailor when I was younger. I owned a few fashion shops, rebuilt and sold some houses also some bars. I love the business because it creates so many levels of interests. Is the café culture in Copenhagen big ? Yeah, it is ! Everyone is going for the good cup of coffee, the perfect milk and the perfect warmth. People think a lot about it, they should because it costs quite a bit of money. I mean coffee is expensive and things are expensive in Denmark. We have free education, free health care, high taxes. Therefore you pay a lot of money for a cup of coffee. It seems to us that comes from a demand for quality, and comes across in the design… You need to be able to offer your guests something that is pleasant for the eye. You need to do something special, do whatever, add washing machines and make a flower shop within your shop."

"What do you look for in staff ? I look for people who can smile with their eyes, I want people who are kind. I can teach you to make good coffee but I cannot teach you to smile with your eyes. Do people really do their laundry here ? Totally! It’s totally boring to look at your jeans go round and around for an hour, and then back in the dryer for an hour, it’s boring ! Why not have a cup of coffee or a nice burger and meet with your friend who is also doing their laundry ? (...) I like going to Museums, a lot of my ideas jump at me from Art. I also like to look at Old Cars… all kinds of strange things ! You have a great collection of bikes and things. I am a Collector, yes, I’m a hunter-gatherer kind of type. They include collections such as toys, blue porcelain, oil paintings and all kinds of strange things. Can you tell us about some of your favourite places in Copenhagen ? I like the churchyards, I like names and I also like to get names from tombstones. People use Churchyards here in Copenhagen, in the summer time to go out sunbathing, which is quite nice. You get all the colours and different names and I also get a lot of ideas there. Also I like the parks in Copenhagen, which are like the green spots of the city. You have them all over and people use them extremely well actually, thousands of people are sunbathing there or playing football or whatever. I love that ! "

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